— The Copa America Centenario Local Organizing Committee (LOC) and replica TAG Heuer announced that the Swiss fake watches brand has joined the upcoming historic tournament as Official Timekeeper.
The Copa America Centenario, a once-in-a-lifetime soccer event, which honors 100 years of the Copa America tournament, will feature some of the world’s best teams (16) and players competing from June 3-26, 2016, in 10 cities across the United States.
The tournament will open on Friday, June 3, when the host United States welcomes Colombia to Levi’s Stadium in Santa Clara, California, in Group A. The inaugural match will kick off at 9:30 p.m. ET. Other notable group matches include a rematch of the 2015 Copa America final between Argentina and Chile in Group D on June 6 (10 p.m. ET) and a second continental finals rematch when Jamaica and Mexico clash on June 9 (10 p.m. ET) in a replay of the 2015 CONCACAF Gold Cup final.
Argentina, with Lionel Messi, will find itself in a tough competition in the beginning of the tournament against Chile. The two teams last met in the 2015 Copa America final, with Chile emerging as the victor. Argentina, which has failed to win the trophy since 1993, will certainly take the opportunity to try to defeat Chile in the first game scheduled 6th of June in Santa Clara (California).
This new partnership provides a perfect complement to TAG Heuer latest soccer partnership in the USA – announced in February – with Major League Soccer (MLS), U.S. Soccer Federation and the Professional Referee Organization (PRO) to wear TAG Heuer’s Connected Watch during all MLS matches; TAG Heuer to act as the Official Timekeeper of U.S. Soccer.
This partnership also provides the perfect geographic complement with TAG Heuer different soccer partnerships around the globe, including Europe with the powerful German Bundesliga, in Asia with the Chinese Football Association Super League in China, and in Australia with the Football Federation Australia (FFA) with the National Australian Team.